What's behind the huge hit "Cliffhanger" that brought Stallone back to life?

"Cliffhanger" synopsis

A mountain adventure drama set in the mountains at an altitude of 4,000 meters, depicting the battle between a group of armed robbers and a mountain rescue team trying to get hold of $100 million in lost cash. One day, a mountain rescue team receives an SOS from the Rocky Mountains, but it turns out to be a trap set by a group of ruthless armed robbers. A gang of armed robbers waiting there threatens the rescue workers and forces them to search for three suitcases containing cash in order to recover $100 million.

Index

• Stallone's new challenge
• Challenge the Cliffhanger
• The road to completion was full of twists and turns
• Thoughts on promotion
• History of “Cliffhanger” PR in Japan
• PR that favored Renny Harlin

Stallone's new challenge

About 20 years ago, I had the opportunity to have lunch with Stallone at an Italian cafe-restaurant in Melrose, Los Angeles, and we chatted over the meal, mainly about his hobby of video The Game . Sometimes. When I brought up the topic of `` Cliffhanger, '' which was made into The Game through a media mix to promote the movie overseas, I was struck by the sad things he said.

Stallone said. “Toho Towa has been indebted to me for taking care of me the most in Japan and selling me since the time of `` Rambo '' (1982).I think it was when I came to Japan for the third ``Rambo'' movie. He also held a welcome party for me on a houseboat running along the Sumida River, and the memory of toasting with everyone on that small boat while looking out at the Tokyo skyline was an experience I'll never forget.

However, since then, the films I've starred in haven't been very successful, so other film companies no longer invite me to Japan. As my popularity declined, Arnold (Schwarzenegger)'s popularity rose, and his position as an action star was completely usurped. Arnold and I were friends, but back then we knew each other and were good rivals, so the result was everything, and I decided to accept that.

"Cliffhanger" (c)Photofest / Getty Images

After watching `` The Terminator 2 '' (1991), a Carolco Pictures production, he was disappointed and told producer Mario Casal and his colleagues, ``I can't die like this. I'm going to come back as an action star once again!'' When I was approached to do ``Cliffhanger,'' I decided to play the lead role, even though I was afraid of heights and was afraid of heights (bitter smile).

Challenge the Cliffhanger