David Fincher's "Seven" had a different idea for the legendary title background! ?

"Seven" synopsis

Two detectives (Brad Pitt, Morgan Freeman) are chasing a smart serial killer with an intelligent mind. The man repeatedly commits horrific murders, targeting people who fall under one of the seven deadly sins. Gwyneth Paltrow also co-stars in this masterpiece thriller set in a gloomy, rain-drenched town where pain and despair are rampant. An action film of body, mind, and soul created by David Fincher (Fight Club, Zodiac, The Curious Case of Benjamin Button), who knows the essence of fear. And at the end, a shocking climax awaits that will devour the hearts of the viewers.

Index

• Legendary title bag that shocked the world
• The phantom title background disappeared due to budget overrun.
• Turning point for film director David Fincher

Legendary title bag that shocked the world

The blurred and swaying letters, the exposed screen, the noisy sound of NINE INCH NAILS , and the appearance of the title background of ``Seven'' were shocking. This title background was later imitated in all kinds of video works, including movies, commercials, and music videos. When something becomes this popular, it becomes embarrassing to imitate it and it goes out of fashion pretty quickly, but ``Seven'' was different. Even now, more than 20 years after its release, it has not faded at all, and is respected by many creators and continues to have a great influence. This is a legendary title track that can be described as epoch-making.

Not only the text and sound design, but also the content of the video is full of stimulation. Behind the title characters, the criminal's abnormal daily life is depicted, such as the act of scraping the skin of his fingers to erase fingerprints, and the diary and documents he writes and collects obsessively. Kyle Cooper, who designed the title background, suggested that this depiction be used in the title, which was originally intended to be used in the middle of the film. By deliberately showing the culprit's ``acts'' from the beginning, the film aims to give an impression of how creepy and abnormal the culprit is, and to stir up anxiety.

"Seven" title background

In addition, the letters that continue to shake represent the unstable and elusive criminal's deep psychology, and are more than just a superficial design. This is also one of the major factors that left a vivid impression on viewers.

Additionally, Kyle Cooper suddenly gained attention and gained a reputation that rivaled the greats such as Saul Bass and Pablo Ferro, who are said to be the gods of title-backing. After that, he worked on various movie titles, including the opening title of Mission Impossible , and his method of "capturing" the audience's heart at once with an impactful title background at the beginning and drawing them into the world of the movie became the Hollywood title background boom. It ignites the fire.

The phantom title background disappeared due to budget overrun.