“Air” Ben Affleck’s challenge to become the “Air Jordan of the movie world”

*This article touches on the core of the story, so we recommend reading it after watching the movie.

“Air” synopsis

In 1984, Nike's basketball shoes were unpopular and underperforming. Sony is ordered by CEO Phil to rebuild its basketball division. Sony, which was struggling with competing brands occupying an overwhelming market share, turned its attention to Michael Jordan, a player who would go on to become a world star - at the time, he was still a rookie and had never played in an NBA game. Moreover, he was a fan of other brands. Despite this unfavorable situation, Sonny comes up with a secret plan of surprising passion and originality. What is this one-shot reversal deal that these men, who were once underdogs, risk everything to make? ?

Index

• Ben Affleck's signature suspense movie
• michael jordan's hidden face
• True fairness aimed at by artist equity
• “The Air Jordan of the movie world”

Ben Affleck's signature suspense movie

` `Gone Baby Gone '' (2007), in which a male and female private detective duo solves the mystery of a young girl's kidnapping; ` `The Town '' (10), in which a man who repeatedly robs banks falls into a fateful love; Iranian American Embassy Hostage `` Argo '' (2012) is based on an incident, and `` Living by Night '' (2016) is set in the Prohibition era and is a story of desire and betrayal. As a film director, Ben Affleck has built his filmography around suspense films.

The latest work, ``Air'' (23), is a biographical drama that focuses on Nike employee Sonny Vaccaro (Matt Damon). The film depicts how Sony, which had its eye on the new basketball player Michael Jordan, won out against competition from Adidas and Converse to secure an exclusive contract (and how the legendary basketball shoe Air Jordan was born). There is.

There are no desperate escapes or bloody conflicts. Set in 1984, this exciting work drama is filled with the pop music of the time (Dire Straits' " Money For Nothing ," George Clinton's " Atomic Dog ," RUN DMC's " My Adidas ," and more!) So it is

“Air” ©2023 Warner Bros. Ent. All Rights Reserved.

In the 1980s, the American economy was showing signs of recovery thanks to a large-scale fiscal stimulus called Reaganomics. It was also around this time that many success stories in which the main characters rose to success were released, such as `` Skyscrapers Are Rose-Colored '' (1987) and `` Working Girl '' (1988). Oliver Stone's `` Wall Street '' (1987) can be said to be a work created as a counter to the excesses of capitalism.

And here's the problem: Although ``Air'' has the outer shell of an 80's success story, the emphasis of the story is not on the rise and rise of the main character, Sonny. He is concentrating on whether he will succeed in signing Michael Jordan or not. And even though we, the audience, already know the outcome, we watch with excitement to see if Nike's competition will go well. The structure is similar to `` Argo ,'' where the suspense builds toward the well-known fact of ``Will the American embassy staff escape safely from Iran?''

Yes, even though it does not deal with crime, this film is also Ben Affleck's signature suspense film.

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